SONAX Tire Gloss Gel revitalizes rubber to give tires a showroom semi-gloss finish that lasts! SONAX Tire Gloss Gel?s dual action cleans and conditions the rubber to restore the deep black color and satin luster. Each application lasts for several weeks! Many tire dressings only provide short-term glossy coating. The shine also fades quickly if the car is driven, especially in wet conditions. SONAX Tire Gloss Gel is formulated differently.