einszett was founded in 1936
in the city of Köln, Germany
by Werner Sauer Sr. who
believed it was possible to
create a better polish than
was currently available.
Mr. Sauer stood apart from
his competitors based on a
simple philosophy that
remains until this day:
produce a premium quality
formula without compromises
and offer excellent service.
Mr. Sauer named his
successful formula einszett
(translated as "1Z") based on
the number-letter designation
assigned to car license plates
registered in Köln.
It wasn't too long when the
product range had expanded
into a complete line of car
care products for end-users,
professional detailers, paint
and body shops, and factory
use.
einszett remains a private
firm owned and operated by
the Sauer family. The
company may have grown
since the early days but the
philosophy hasn't changed
and the company is still a
small crafter at heart. While
we may be smaller relative to
other car care product
companies, it remains our
advantage allowing us to be
innovative and remain
focused on the original
mission.
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